TRUE NORTH
TRUE NORTH
True North Investments is a multifamily investment company built on the belief that disciplined acquisition and hands-on repositioning can unlock extraordinary value in overlooked apartment communities.
Together with our partners, we acquire value-add multifamily properties throughout the Midwest and Southeast, then execute a focused program of operational and physical improvements that elevate each asset to its full potential — creating better places to live while generating lasting returns for our investors.
Our philosophy rests on three pillars: disciplined underwriting that protects capital from the outset, operational excellence that drives performance at every stage of ownership, and strategic partnerships that bring deep local market expertise to every deal — allowing us to move confidently on opportunities others overlook.
We believe successful investing begins long before closing — it starts with buying the right asset at the right basis and executing a disciplined business plan.
To create lasting value through disciplined real estate investments, strategic partnerships, and exceptional asset management. We are committed to identifying high-quality investment opportunities that generate strong, risk-adjusted returns while enhancing the communities in which we invest.
To set the standard for excellence in real estate investing by delivering superior returns, stewarding and fostering trusted partnerships, and creating sustainable value through thoughtful acquisitions and exceptional asset management.
We acquire operationally underperforming properties and unlock hidden value through renovations, improved operations, and rent optimization.
Focused on the Midwest and Southeast markets with strong employment drivers, population growth, and landlord-friendly environments.
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After
By vehicle, at historical average / target rates of return
Cash left in a bank account is a quiet way to lose money. The national average savings account pays just 0.38%–0.61% APY, and even the best high-yield accounts top out around 4%–5% — against inflation running near 3.5% today, that's a real return close to zero, or negative once taxes on the interest are factored in.
Stocks have historically done better: the S&P 500 has averaged roughly 10% a year since 1928. But that average hides the ride — the index has landed within two points of it in only six of the past 93 years, and investors have had to sit through 30%–50% drawdowns along the way to collect it.
Multifamily real estate offers a third path: monthly cash flow from rent, equity growth from paying down debt, and the ability to force appreciation through renovations rather than waiting on the market to move. True North's value-add strategy targets a 7%+ average annual cash-on-cash return alongside a 15%+ net IRR — current income and long-term equity growth in the same investment.
Real estate also comes with possible tax advantages that cash and stocks don't offer. Depreciation lets an investor deduct a portion of a property's value every year — even while it produces positive cash flow — and under current law, 100% bonus depreciation lets a cost segregation study move much of that deduction into year one instead of spreading it over 27.5 years. Those paper losses can shelter some or all of an investor's distributions from tax in the year they're received.
When a property sells, a 1031 exchange lets investors roll the gain into the next deal and defer the capital gains tax rather than paying it immediately, keeping compounding intact. Interest, dividends, and short-term stock gains are taxed the year they're received; real estate investors have real tools to defer — and sometimes avoid — that bill.
True North Investments does not provide legal or tax advice. Tax treatment depends on individual circumstances — consult your own CPA or tax advisor regarding your specific situation.
Identify target markets with strong economic fundamentals, job growth, and population trends.
Leverage broker relationships, off-market opportunities, and direct outreach to property owners.
Conservative financial analysis with downside protection and realistic assumptions.
Comprehensive property, financial, legal, and operational due diligence.
Renovations, operational improvements, and active management to increase NOI and property value.
Refinance or sell based on market conditions and investor objectives.
Before founding True North Investments, Greg Love commanded superyachts for the world's ultra-high-net-worth families — many of them titans of the real estate industry — earning the trust to operate, manage, and safeguard multimillion-dollar assets across international waters.
In that world, there is no room for error and no substitute for judgment: Greg built a reputation among his peers as the person you call when the stakes are highest, prized for his relentless work ethic, unimpeachable honesty, and rare ability to read a situation, adapt on the fly, and with the assistance of his team engineer the solution before the problem becomes a crisis. That same moral compass and steady hand now define how he leads True North Investments.
Greg's real estate career began in 2005, when he started investing internationally in hotel properties and single-family homes. He has since sharpened his focus on multifamily acquisitions across the United States. Alongside partners he has invested in more than 400 multifamily units.
Today, backed by a dedicated team and a network of trusted partners, Greg has stepped into a new chapter — leading acquisitions as a primary partner and serving as a true steward of capital for the investors who place their trust in him.
Whether you're an accredited investor seeking passive income, a broker with an off-market opportunity, or an owner considering the sale of a multifamily property, we'd welcome the opportunity to connect.
Our goal is to build lasting partnerships through transparency, disciplined execution, and exceptional communication.
